Arla's Bee Road

Challenge

Be Broadcast and Arla worked to shine a light on positive action being taken by farmers to support the Bee population across the UK.

 

Be Broadcast’s aim here was to help the public understand how farmers were taking action to support the bee population by building ‘the bee road’, which helps pollinating bees rest and refuel.

 

To do this, we pinpointed the importance of bees to our survival but also explored how the planting of the bee road would impact those who suffer from hayfever (through research).

 

This campaign landed key messaging across BBC Radio 4 Today Programme, Sky News, BBC News Channel, 20 BBC regional BBC interviews, regional BBC TV and commercial radio engagement.

Read about how Be Broadcast worked with Arla to ‘help our hedges’