Be Broadcast was founded on a simple observation: most treat broadcast as an add on, something to chase once the press release is written and the story has already been shaped for print or social.
That approach no longer works, because the media environment has changed in ways most comms plans have not caught up with.
Attention is fragmented, search and social are less reliable, and text has been commoditised at scale.
Broadcast has not disappeared in that shift, it has concentrated.
Radio remains habitual and intimate, television still creates national moments, and public service news continues to carry disproportionate trust.
If you understand how those systems work, you hold real leverage.
Especially in a GEO world.
That is what we do.
Josh Wheeler is the founder and CEO, and a broadcast strategist working at the intersection of media change, trust, and commercial impact.
He follows the data from RAJAR, Ofcom, and Reuters, tracks narrative shifts through Mission Control, and brings a clear view of how editors decide and how audiences actually consume.
In a market obsessed with impressions and vanity metrics, he focuses on the only question that matters in broadcast: does the story move people?
Because if it does not move people, it does not move.
