Selling Out Lady Bushra's UK Tour

Challenge

Be Broadcast teamed up with one of the BBC’s New Comedians of the Year to support selling out Lady Bushra‘s UK tour.

 

Be Broadcast’s aim here was to engage broadcast media outlets to attend and preview the show in order to sell tickets to later events.

 

If you haven’t heard of Lady Bushra she is a character designed by Amir. Lady Bushra is described as the ‘OG Bad Girl from Bradford’ who turned out to be a breakout sensation during lockdown and is known for viral digital content and one-liners.

Action

 

To do this we offered interviews and VIP experiences to journalists across the country – securing 30+ attendees from Good Morning Britain, Sky News, BBC Morning Live, BBC Radio Manchester, BBC Radio London, BBC News Channel and many more.

Results

Lady Bushra and Amir undertook interviews in and around each event taking place across the country – with the tour now sold out.

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