graze's Sugar Index

Challenge

Be Broadcast helped launch graze’s sugar index, that helps Brits directly see how much sugar is in some of our favourite snacks.

 

Be Broadcast’s aim here was to shine a light on the importance of knowing how much sugar is in our food – allowing us then to make choices based on this.

Action

To do this we underlined our real understanding of how things currently stand – revealing that we regularly consume TWICE the recommended daily amount and that some of our favourite treats contain up to 111% of the daily limit.

Results

Working alongside TV nutritionist, Dale Pinnock, and Professor Emilie Combet we secured BBC News Channel and 19 interviews including BBC London, BBC Leeds, BBC Oxford and much of the commercial radio networks.

Read more of Be Broadcast’s inspiring case studies