The Ick...Return of Love Island & Woo Woo

In a world dominated by challenges, crisis and concern – we do also need some light-hearted fun. 

Feminine hygiene brand, Woo Woo, is all about a no-nonsense approach to hygiene for women – allowing them to feel confident.

Ahead of the return of Love Island, Be Broadcast and Woo Woo teamed up to shine a light on an issue which always comes up on the show… The Ick.

Data found that 1 in 4 catch the ick which most commonly spells the end of a relationship.

But – how many people know what it is or where it came from? We had fun with stations exploring their kicks – and testing their knowledge of where it came from (Ally McBeal, not Love Island).

Our two-pronged approach to talent allowed us to have multiple bites of the cherry for this brand advocacy campaign – and we teamed up with Celebs Go Dating’s Anna Williamson and ex-Love Island contestant Georgia Harrison.

Between them, Anna and Georgia undertook over 150 interviews including BBC Jersey, BBC Guernsey, BBC Cornwall, BBC Sheffield, BBC York, BBC WM, BBC Three Counties and BBC Stoke.