The Croquet Association - The Queen's love of the sport

Challenge

Be Broadcast teamed up with Royal Voluntary Service following the death of Her Majesty Queen Elizabeth.

During her reign, the Queen was a patron of the charity which seeks to mobilise volunteers from around the United Kingdom to help those in need. It also supports and aids the NHS.

Action

Working closely with the team at Royal Voluntary Service, Be Broadcast was able to quickly understand messaging and pinpoint the reasons behind the Queen’s support.

Results

Be Broadcast was able to secure significant coverage for Royal Voluntary Service during the period – including the likes of GB News, BBC News Channel, Sky News and various radio outlets.

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