The Croquet Association - The Queen's love of the sport

Challenge

Be Broadcast teamed up with The Croquet Association following the death of Her Majesty Queen Elizabeth.

During her reign, the Queen was a patron of the association which is the national governing body for the sport of Croquet (including both Association Croquet and Golf Croquet) in England, and is responsible for promoting and regulating the game.

Action

Working closely with the team at The Croquet Association, Be Broadcast was able to quickly get under the skin of the Queen’s love for the sport. Including how a young Elizabeth and Phillip bonded over the game.

Results

Be Broadcast was able to secure significant coverage for The Croquet Association during the period – including the likes of BBC London, BBC Kent, BBC Shropshire, BBC Somerset, Sky News, GB News and talkSPORT.

Watch

GB News

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