Howarth Housing Group - Alarmingly Close Homelessness

In a groundbreaking initiative aimed at tackling the silent crisis of homelessness, Howarth Housing Group, under the stewardship of Managing Director Benjamin Howarth, launched a comprehensive campaign titled “Alarmingly Close.” This campaign shed light on the haunting fear of homelessness faced by a significant portion of the UK population, revealing startling statistics and calling for urgent action.

Key Messages:

  • Widespread Fear of Homelessness: 35% of UK residents are living with the constant fear of becoming homeless, highlighting a crisis that impacts mental well-being and societal stability.
  • Hidden Crisis of Housing Insecurity: The campaign brought attention to the 36% of individuals compelled to stay with friends or family due to housing insecurity, spotlighting the invisible aspects of this national issue.
  • Vulnerability in Housing Situations: A concerning 35% of people find themselves in precarious housing situations without legal protections, illustrating the thin line between stability and homelessness.
  • Lack of Awareness and Preparedness: The campaign highlighted the alarming lack of public knowledge on accessing emergency housing and understanding legal rights, underlining the need for comprehensive public education.

Media Engagement:

The campaign achieved extensive media coverage, leveraging platforms across the spectrum to disseminate its critical messages:

  • Interviews and discussions on stations like Greatest Hits Radio, Academy FM, BHBN, and SIREN, where Benjamin Howarth directly addressed the findings and implications of their research, emphasizing the stark contrast between official statistics and the harsh realities uncovered by Howarth Housing Group.
  • A total reach of over 9 million through targeted broadcast opportunities, ensuring widespread dissemination of the campaign’s key messages and advice on accessing help for those at risk of homelessness.

Campaign Impact:

“Howarth Housing Group’s” campaign “Alarmingly Close” has made a significant impact by:

  • Raising Awareness: The campaign successfully brought to light the pervasive and often overlooked issue of homelessness and housing insecurity in the UK.
  • Educating the Public: By discussing the gaps in public knowledge regarding emergency housing and legal rights, the campaign spurred conversations on the importance of educating oneself about available resources.
  • Advocating for Policy Change: Through its widespread media coverage, the campaign aimed to influence government and policymakers to address the housing crisis with more effective and compassionate solutions.
  • Supporting Vulnerable Populations: By providing practical advice and directing individuals to local authority resources, the campaign offered immediate support to those fearing or facing homelessness.


The “Alarmingly Close” campaign by Howarth Housing Group has highlighted the critical need for societal and policy-level changes to address the growing crisis of homelessness in the UK. Through extensive media engagement and impactful messaging, the campaign has not only shed light on the scale of the issue but has also provided valuable resources and guidance to those in need. It stands as a compelling call to action for governments, communities, and individuals to come together in addressing this urgent humanitarian challenge.