Queen Elizabeth II and the Scouts

Challenge

Be Broadcast teamed up with the Scouts following the death of Her Majesty Queen Elizabeth.

During her reign, the Queen was a patron of the Scouts which aims to set young people up with the skills needed for life.

Action

Working closely with the team at the Scouts, Be Broadcast was able to quickly understand messaging and pinpoint the reasons behind the Queen’s support in order to convey to the media.

We were also able to work alongside to showcase the work the Scouts were undertaking to support the funeral procession and also the queues for those attending the Queen laying in state.

Results

Be Broadcast was able to secure significant coverage for the Scouts including BBC Breakfast, GMB, BBC Radio 5 Live, BBC World News, BBC News Channel and a significant proportion of the BBC radio network.

 

Watch

GMB

BBC Breakfast

 

Listen

BBC Radio 5 Live

 

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