Cake or Death - Inflation

Challenge

Be Broadcast teamed up with Cake or Death – through the Be Broadcast Little Book – to focus on the inflationary challenges businesses were facing.

Cake or Death sends thousands of letterbox bakes across the country each month. Increased costs for materials, which continue to rise, is putting undeniable strain on the bakery. But despite these difficulties, Cake or Death have found some clever ways to avoid passing inflation onto the consumer.

Action

Working closely with Cake or Death to position key aspects of the business to broadcast outlets, we were able to deliver a positive story to outlets while still conveying the core issue and challenges.

Results

Of the activity, Cake or Death said – “Be Broadcast secured fantastic national interview opportunities. They guided and made the fast-moving process easy and stress free, answering all the questions we had promptly. Highly recommend.”

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