Challenge
Be Broadcast teamed up with The Scouts for Her Majesty Queen Elizabeth’s funeral and to amplify the work they were doing to support the event.
120 Scouts aged 18-25 gave their time to support the thousands of people paying their respects to HM The Queen in London.
This included helping visitors with accessibility needs, to supporting those waiting many hours in the long queue, the Scouts worked together to support visitors in paying their respects.
Action
Be Broadcast sought to tell the stories of those inspirational young people getting involved as well as the heart-warming stories of the Queen’s support over her reign.
Results
Be Broadcast secured hundreds of items of coverage including multiple pieces across outlets such as Good Morning Britain, BBC Breakfast, Sky News, BBC Radio 4, BBC Radio 5 Live, BBC Newsbeat, BBC Radio 2, STV News, talkRADIO as well as various commercial and BBC TV and regional outlets.
Watch –
Read more Be Broadcast case studies
