Following the guilty verdict of former Spanish football chief Luis Rubiales for sexually assaulting footballer Jenni Hermoso, Girls Out Loud founder Jane Kenyon became one of the first UK commentators to offer a powerful response across national media.
Her voice, calling for cultural change rather than just criminal consequence, was heard on Sky News, LBC, and widely syndicated online. It became a vital part of the national conversation, and a clear example of how the right voice, at the right time, can shape headlines.
The Challenge
As news of the verdict broke, the media conversation was dominated by legal analysis, footballing institutions, and commentary from within the sporting world. What was missing was a voice representing women, young people, and the societal change required to prevent such abuses of power.
The challenge was to insert this perspective into a high-profile, fast-paced news moment, and to ensure it was not lost in a reactive media storm.
What We Did
Working quickly with Jane Kenyon, Be Broadcast developed a focused message centred on behavioural change, accountability, and the need for greater respect in public life.
We secured high-impact national and regional placements including:
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Sky News TV and Sky News Radio
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LBC Radio and LBC Online
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Online syndication through Sky News, appearing across platforms such as Yahoo and MSN
This approach ensured widespread reach across both traditional broadcast and digital channels.
The Results
1. Prominent national coverage
Jane’s interview was broadcast across Sky and LBC, placing Girls Out Loud at the heart of the discussion on gender, consent, and power.
2. Strong digital pick-up
The Sky News article featuring Jane’s comments was widely syndicated, appearing on major news aggregators and digital platforms, driving continued visibility and impact.
3. Representing young women’s voices
In a moment that could have been solely dominated by sport and politics, Girls Out Loud stood out as a clear, credible voice for the values of respect and equality.
