Queen Elizabeth II and the Queen's Commonwealth Trust

Challenge

Be Broadcast teamed up with the Queen’s Commonwealth Trust following the death of Her Majesty Queen Elizabeth.

During her reign, the Queen was a patron of the charity which assists the projects of youth advocates throughout the Commonwealth.

Action

Working closely with the team at the Queen’s Commonwealth Trust, Be Broadcast was able to quickly understand messaging and pinpoint the reasons behind the Queen’s support in order to convey to the media.

Results

Be Broadcast was able to secure significant coverage for the Queen’s Commonwealth Trust during the period – including Channel 4 News, GMB, Newsnight, Steph’s Packed Lunch, BBC World News, talkRADIO, Sky News and various BBC stations.

Watch

Channel 4 News

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