Homes need care just like people do. HomeServe’s Home Health Check campaign encouraged the nation to spot small problems before they turn into major repairs. Fronted by Dr Ranj Singh, the initiative drew clear parallels between maintaining personal wellbeing and maintaining a healthy home.
Challenge
• Millions live with ongoing issues such as leaks, damp and poor heating
• Many ignore early signs, leading to costly damage and stress
• The campaign needed to connect physical and emotional wellbeing with home care
Key Statistics
• 90 broadcast opportunities nationwide
• 37.6 million total reach
• 12 million people living with ongoing home issues
• Combined annual repair costs estimated at £42 billion
• One in five households have never carried out a home health check
Action
Dr Ranj explained that homes, like people, show warning signs when something’s wrong. Broadcast interviews across Heart, BBC and That’s TV explored how simple checks – from bleeding radiators to fixing dripping taps – can prevent bigger issues. Listeners were encouraged to visit HomeServe’s website for free advice and guidance on maintaining a safe, comfortable home.
Results
• 90 broadcast opportunities across national and regional media
• 37.6 million reach
• Consistent message linking home health and personal wellbeing
• Coverage across BBC, Heart and That’s TV networks
Key Takeaways
• Reframing maintenance as prevention gave the message real relevance
• Trusted health experts helped audiences connect emotionally with the issue
• Clear, seasonal advice drove action and strengthened HomeServe’s position as a household ally
