Caregivers across the UK are facing an invisible crisis. TV doctor Dr. Dawn Harper joined forces with GOPO Joint Health to shine a light on the silent struggles of caregivers. New research from GOPO Joint Health reveals that millions are physically and emotionally stretched to breaking point, yet many continue to struggle in silence. The campaign highlighted the physical and mental impact of caregiving, with Dr. Dawn Harper and case study Lisa from Borehamwood sharing firsthand experiences of the challenges caregivers endure. Through expert insights and real-life stories, the initiative raised awareness of the difficulties caregivers face and advocated for greater recognition and support for caregivers across the UK.
Challenge
- Physical Strain: 1 in 5 caregivers (20%) suffers daily physical pain, with tasks like lifting and mobility assistance leading to chronic back pain, joint strain, and muscle strain.
- Emotional and Mental Toll: 37% of caregivers have had to take time off work due to physical and emotional exhaustion, and 24% admit they have no time or energy for self-care.
- Overburdened with Responsibilities: 38% of caregivers dedicate over 20 hours a week to caregiving, often at the expense of their own health.
- Double Burden: 24% of caregivers support elderly relatives, while another 24% care for children with additional needs, creating extreme pressure as they struggle to balance multiple dependents.
Key Statistics
- Physical Pain: 20% of caregivers suffer daily pain, and 9% report physical discomfort 4–6 days a week.
- Mental Health Impact: 37% have taken time off work due to the strain of caregiving.
- Time Commitment: 38% of caregivers spend over 20 hours a week in caregiving roles.
- Struggles with Self-Care: Only 33% of caregivers manage to exercise or take rest breaks to cope with the physical demands of caregiving.
Action
Dr. Dawn Harper led the conversation on major broadcast outlets, sharing expert insights on the health challenges caregivers face, drawing from her own experience of caring for her mother. She provided practical advice on managing joint pain and self-care, reinforcing the need for caregivers to prioritise their own well-being. Lisa from Borehamwood shared her personal story of balancing full-time work with caregiving, highlighting the sacrifices many make, including delaying their own medical treatment. Calls to action encouraged the public to connect with CarersUK.org and Gopo.co.uk to learn more about managing joint pain and the physical impact of caregiving.
Results
- Extensive Media Coverage: The campaign secured 29 media opportunities, reaching a total audience of 10,939,000 through platforms such as LBC and BBC 5 Live. BBC coverage spanned both national and regional outlets, ensuring broad visibility for the challenges caregivers face.
- Public Engagement: The campaign’s combination of expert advice, personal storytelling, and compelling statistics resonated with audiences.
- Driving Awareness and Action: By spotlighting the physical and emotional burden of caregiving, the campaign aimed to shift perceptions, encouraging caregivers to prioritise their own health and seek support where needed.
