Across a fast-moving AI and cyber news cycle, Be Broadcast helped Check Point turn complex technology stories into accessible broadcast commentary across BBC radio, regional BBC output and broadcaster-owned online coverage.
Reactive Overview
AI risk, autonomous systems, disinformation and national security were repeatedly moving through the news agenda across September. For Check Point, these stories created a clear opportunity to explain the cyber security implications behind the headlines.
Rather than treating each story as a separate one-off moment, Be Broadcast helped build a consistent expert position for Graeme Stewart. The message was clear: AI and cyber risk are no longer just technology issues. They now sit much closer to public safety, business resilience, national security and democratic trust.
This retained reactive broadcast PR work helped keep Check Point visible across a developing news agenda, with Graeme repeatedly positioned as a broadcast-friendly expert who could make complex issues clear for mainstream audiences.
How Be Broadcast Responded
- Monitored fast-moving AI, cyber and national security stories
- Identified which stories Check Point had a credible right to comment on
- Shaped complex cyber issues into clear broadcast lines
- Positioned Graeme Stewart as an accessible expert for producers
- Supported national and regional BBC opportunities
- Built consistency across multiple reactive moments, rather than relying on one isolated hit
Broadcast Results in Context
- Secured The Jeremy Vine Show coverage discussing AI impact and risk
- Delivered BBC Midlands coverage across a regional BBC hub
- Secured BBC Radio 5 Live coverage on AI, cyber and geopolitics
- Delivered LBC broadcaster-owned online opinion coverage on autonomous AI and government systems
- Secured further BBC Radio 5 Live Drive coverage on cyber espionage and national security
- Built repeated visibility for Graeme Stewart as a clear broadcast voice on AI, cyber risk and public sector resilience
The Expert Angle
The strongest thread running through the coverage was accountability.
When stories emerged around autonomous AI systems and their potential to reach places they were not expected to access, the commentary made the issue immediately understandable: if an AI system behaves like a hacker, we cannot shrug and call it an interesting experiment.
That line moved the story away from abstract AI debate and into practical cyber risk. It gave broadcasters a way to discuss guardrails, least-privilege access, audit trails, monitoring, public safety and board-level resilience without losing mainstream audiences.
For disinformation and national security stories, the angle was just as clear: AI gives hostile actors the ability to create, tailor and spread convincing material at a speed and scale we have not had to deal with before.
The Challenge
- AI stories can become too technical or too speculative for mainstream broadcast
- The commentary needed to be sharp without sounding alarmist
- Graeme’s expertise had to work across different formats, from national radio to regional BBC
- The storylines moved quickly, often shifting from AI safety to geopolitics, disinformation and cyber resilience
- The positioning needed to build authority over time, not treat every opportunity as a disconnected media hit
Why It Shows Retained Value
This case study shows how retained reactive broadcast PR can build authority across a news cycle.
The value was not just one broadcast appearance. It was the repeated ability to connect Check Point to the right story at the right time, with commentary that helped producers explain complicated issues clearly.
For clients operating in fast-moving sectors like cyber security, AI, finance, energy or consumer technology, this is where retained support becomes powerful. It means the client is ready when the agenda moves, rather than trying to catch up after the conversation has already happened.
