AV Room: Peace & Mind - Live Your Truth

In a heartening response to a tragic event, the Manchester community came together to honour the memory of Brianna Ghey, a transgender teenager whose life was cut tragically short. Brianna was only 16 years old at the time of her murder. To commemorate the one-year anniversary of her passing, a benefit show titled “Live Your Truth” was organised to raise funds and awareness for mental health and resilience among school children.

The primary objective of the “Live Your Truth” event was to support Peace and Mind UK, a charity founded by Brianna’s mother, Esther. This organisation aims to promote mental health awareness and resilience by integrating mindfulness teachers into schools across the UK and developing educational resources on mental health care for children.

The event was spearheaded by Jaxon Feeley, a prominent trans campaigner and TV personality, who utilised his platform to mobilise support and resources. Held in Manchester’s iconic Gay Village, the event was strategically located in a community known for its strong support for LGBTQ+ rights and inclusivity.

The benefit took place at the Brewers Club on Canal Street, a venue well-known for its vibrant atmosphere and strong community ties. The evening was hosted by Paris Munro and Helen Scott from Gaydio, further emphasising the event’s deep community roots. Performers included local talents such as Jsky, Smashby, and Michelle Lawson, who brought energy and enthusiasm, engaging a diverse audience.

Results

The event was a significant success both financially and socially:

– Financial Impact: Thousands was raised during the event, with additional donations online. These funds contributed to the overall £80,000 collected by Peace and Mind UK to date.

– Social Impact: The event significantly raised awareness about the issues facing transgender youth and promoted mental health resilience. It also demonstrated the strength and solidarity of the LGBTQ+ community and its allies.

Media Coverage

Extensive media coverage was secured across multiple platforms, significantly amplifying the event’s message:

– Local and National Attention: Coverage by major outlets such as Manchester Evening News, BBC Radio 5 Live, and ITV Granada Reports ensured high visibility.

– Specialised Media: LGBTQ+ and lifestyle media, including Attitude Magazine and Grazia, catered to target demographics, further spreading the word.

– Online and Broadcast: The event was featured on digital platforms like BBC Online and Yahoo, as well as on radio channels like LBC and Hits Radio, broadening the reach.

– Content: AV Room filmed content of the night live for social, red carpet access and delivered multiple bites to media which saw ongoing pickup throughout the event and beyond.

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