In 2016 several incredibly brave footballers revealed the abuse they received as children and young men, which the Victoria Derbyshire Show first broke. Fast forward to 2022, and Be Broadcast was tasked with supporting one of those men, Paul Stewart, to team up with High Speed Training to tackle abuse in sport, and create a course for anyone to identify and challenge the safeguarding issues.
Be Broadcast’s data highlighted the importance of this issue – a third of parents have never asked about safeguarding, and more worryingly, a quarter have never spoken to their children about the subject.
But why should they?
Clubs should have these processes in place, and parents felt it was the club’s responsibility – except many don’t – which is where abuse can occur, so the course’s aim was removing the avoidance of doubt.
The aim here was to encourage anyone involved to join the course – completed online for free – but also allow any parent, member or player to ask about safeguarding right now – ultimately to ensure this horrendous stain on the beautiful game can never be repeated.
Paul bravely talked again about his story alongside Richard Anderson from High Speed Training, hoping to get many more eyes and ears on the subject to stop this form of abuse in its tracks.
Be Broadcast advised and supported Paul and High-Speed Training on the best routes to broadcast.
The collaboration with Be Broadcast delivered over 600 items of agenda-setting coverage, including Good Morning Britain, ITV News, LBC, BBC regional radio stations across the country, Sky News, Virgin Radio, talkSport and talkRADIO and many more.
High Speed Training commented on the campaign: “Working with Be Broadcast on our Safeguarding in Sport campaign was a great decision. The process was easy from start to finish and Be Broadcast helped us draw out the best angles and quotes from our spokespeople on a sensitive topic. With his support, we secured some great coverage driving tangible results. I wouldn’t hesitate to use Bee Broadcast and the team again for our next big campaign.”
Watch: Good Morning Britain
Read more Be Broadcast case studies