Essity - Confronting Menstrual Inequity

In an unprecedented effort to address menstrual inequity in the UK, Charlotte Walsh from In Kind Direct and Ruth Gresty of Essity have spearheaded a critical campaign that sheds light on the profound impacts of period inequity. This comprehensive initiative not only quantifies the economic losses amounting to £3.27 billion annually but also highlights the daily challenges and stigma faced by individuals dealing with menstrual issues.

Campaign Overview:

This groundbreaking campaign aimed to uncover the silent epidemic of menstrual inequity that plagues the UK. By focusing on the personal and business costs, the campaign has brought to the forefront the urgent need for systemic change to support individuals affected by menstrual inequity.

Key Insights:

  • Economic and Work Impact: The campaign revealed staggering statistics, with UK businesses losing approximately £3.27 billion annually due to menstrual-related absenteeism. An estimated three million workdays are missed each year, underscoring the need for policy reform and workplace support.
  • Widespread Work Disruption: An alarming 70% of women reported that their menstrual cycle significantly limits their work capacity, indicating a critical need for more supportive and understanding workplace environments.
  • Facilities and Access: The lack of suitable menstrual facilities and access to essential products has forced 14% of respondents to miss work, showcasing a gap in workplace infrastructure that needs to be addressed.
  • Stigma and Silence: The campaign highlighted the culture of silence surrounding menstruation, with 20% of individuals feeling compelled to hide their menstrual status, exacerbating isolation and mental health challenges.

Media Engagement:

The campaign successfully engaged with various media outlets, reaching over 263 million people through 302 opportunities. This extensive coverage has sparked national conversations about the pressing issue of menstrual inequity and the collective responsibility to tackle it.

Campaign Outcomes:

  • Raised Awareness: The campaign has significantly raised awareness about menstrual inequity, challenging stigmas and encouraging open discussions about menstrual health and support.
  • Highlighted the Need for Change: By presenting concrete data on the economic and personal impacts of menstrual inequity, the initiative has called for urgent action from businesses, policymakers, and the wider community.
  • Empowered Voices: Through personal stories and expert insights, the campaign has empowered individuals affected by menstrual inequity to share their experiences, fostering a more inclusive and supportive society.


The collaboration between In Kind Direct, Essity, and other partners has catalyzed a nationwide movement to address menstrual inequity. By highlighting the significant economic losses and the daily struggles faced by millions, the campaign has underscored the imperative for systemic reforms and increased support. As the conversation continues to grow, it paves the way for a future where menstrual equity is not just an aspiration but a reality for all.