ESET - Second Hand Tech for Christmas & Cybersecurity Concerns

Challenge

Year in and year out, Christmas sees many buy tech and gadgets as gifts for one another. However, Christmas in the world of cost of living saw many buying second-hand technology, which could present even further security challenges and ESET challenged Be Broadcast to highlight the issue of second hand tech for Christmas and cybersecurity.

Action

Be Broadcast teamed up with ESET – Europe’s leading cyber security firm – to highlight this issue.

We explored how many Brits were planning to purchase second-hand this year to qualify the amount of the potential issue.

Knowing that technology stories can be challenging to convey across broadcast – with many finding them harder to follow – we ensured that the actions people needed to take at home were as simple as possible.

We adapted this into the five things anyone who received technology gifts to do as soon as they turn it on – which worked effectively for media.

Results

Jake Moore, global cybersecurity advisor at ESET, took on interviews with BBC Radio 5 Live, GB News, BBC WM, Stoke, Humberside, Kent, Manchester, Merseyside, London, Cambridgeshire and many more.

Read about Be Broadcast’s Christmas traditions campaign for After Eight