Co-op & Mind - How Cost of Living is Impacting Mental Health

Challenge

1 in 4 of us will face a mental health problem in any given year.

With money worries impacting most of us – the cost of living crisis will have significantly exacerbated it.

One of the outcomes of this was detailed in research from Co-op and mental health charities Mind, SAMH (Scottish Association for Mental Health) and Inspire, which revealed that over a fifth (22%) of people are seeing their support network less because of the cost-of-living crisis.

Action

The Co-op has an ongoing partnership with MIND to support communities’ mental health and well-being across the country and supported this partnership by shining a light on the issue to allow MIND to provide expert insight and advice for people feeling overwhelmed.

To do this, Be Broadcast delved into the findings of the data to help people connect with it and feel less alone. For example, we explored how people were struggling to afford fuel, choosing Zoom over physical contact and identified how often people were worrying.

We outlined how people were now unable to afford to do something to help them escape their challenges and feel better about the situation.

Results

  • Media outlets: Working closely with the Head of Policy at MIND and targeting communities, we were able to place her on 30 outlets spanning the nation, including BBC Leeds, Lancashire, Cumbria, Oxford, Sussex, Surrey, Berkshire, York, Devon, Stoke, Humberside, Three Counties, Solent, London and Manchester.
  • Media coverage: We also tapped into the commercial regional network landing hits across Hits Radio and Greatest Hits Radio, Magic, Kiss, as well as community stations directly. Finally, we covered off TV with hits on BBC News and GB News.

Be Broadcast worked with WISE on another cost of living campaign for the summer holidays