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Latest RAJAR Data

Following the overall boost radio received during the pandemic – the latest figures show the picture looks fairly consistent.

Some stations enjoyed bigger gains than others.

Here are the main pointers from the latest data for Q4, 2021:

  • Capital Dance more than doubles its audience from 287,000 to 592,000 weekly reach
  • Capital XTRA drops from 1.53m to 1.35m nationally
  • Boom Radio grows by 9,000 listeners from 233,000 to 242,000 but has a boom in hours – with average hours up from 7.8 to 10.1 and total hours up from 1.81m to 2.45m
  • Times Radio drops by 135,000 first reported last quarter from 637,000 to 502,000
  • talkRADIO gets its highest ever audience, up over 100k from 450,000 to 542,000 and hours up 34% to 4.6m each week
  • Greatest Hits Radio London increases reach by almost 50% – up from 548,000 to 818,000
  • Greatest Hits Radio Network is up from 3.21m to 3.38m
  • Hits Radio Network has 5.67m, down from 6.15m the previous quarter
  • Pulse 1 recorded its worst figure ever falling from 131,000 weekly reach to 64,000 with total hours down 62.7% also
  • Hits Radio in Bristol (as Sam FM) had a dramatic drop from 82,000 listeners to 33,000 whilst Hits Radio Manchester (was Key 103) continued to fall from248,000 to 239,000
  • Hits Radio South Coast (operated under licence to Nation Broadcasting) also fell from 35,000 to 11,000
  • Absolute Radio Network has a record reach of 5.3M, up 2.8%, with extensions 60s, 70s, 90s and Classic Rock all growing audience
  • Planet Rock celebrates a record reach of 1.4 million listeners up 4.8% and is the biggest digital-only station for hours
  • LBC is up nationally with the brand reporting 3.2m listeners, up from 3.05m last quarter
  • Radio X reaches the 2m mark for the first time ever, adding 166,000 new listeners and growing in reach, hours and share. Chris Moyles has a new record of 1.2m at breakfast
  • Smooth Radio London drops back below the million mark with 944,000 weekly reach just behind its sister station Smooth North West with 986,000
  • The Heart Brand is up from 10.02m to 10.27m this quarter even though Heart Dance sees a drop from 646,000 to 348,000 weekly reach – its lowest ever
  • Virgin Radio UK remains static with 1.6m weekly reach as Chris Evans gains more listeners, now with just over 1m
  • Nation Radio services record big gains in reach – Scotland up from 33,000 to 46,000 and UK from 13,000 to 25,000 – and all services increasing hours dramatically
  • At Communicorp, XS Manchester lost 22,000 listeners down to 84,000 but almost doubled total hours
  • All the JACK local services were down in terms of weekly reach with the exception of JACK 3 Chill, up from 3,000 listeners to 10,000 following its move to FM
  • Nationally, Union JACK increased listeners from 143,000 to 160,000 whilst Union JACK Dance fell from 82,000 to 51,000 and Union JACK Rock went from 52,000 to 51,000
  • Radio Essex dropped from 63,000 listeners to 36,000 whilst Radio Essex DAB stayed roughly the same with 50,000
  • The station with the highest percentage reach and market share in the survey remains Channel 103 in Jersey, with 61% weekly reach, up 2,000 this quarter and 33.4% market share
  • Lyca Gold registered its first full RAJAR since rebranding from Dilse Radio – it now has 68,000 weekly reach compared with 38,000 in the previous quarter
  • BBC Radio 1 has 8.97m listeners aged 10+ (down from 9.0m) and the Radio 1 Breakfast Show with Greg James (Mon-Fri) had 4.85m 10+ listeners (up from 4.72m)
  • Radio 1Xtra is down from 880,000 listeners to 744,000 listeners
  • BBC Radio 2 has 14.87m listeners (up from 14.6m) with 7.5m tuning in for The Zoe Ball Breakfast Show (up from 7.2m)
  • BBC Radio 3 is down from 2.17m to 1.99m listeners
  • BBC Radio 4 is also down from 10.76m to 10.48m listeners with 6.62m tuning in for The Today programme (Mon-Sat) (down from 6.71m)
  • BBC Radio 5 Live posted a reach of 5.89m listeners – down slightly from 5.91m
  • BBC Asian Network is down from 533,000 to 489,000 listeners each week
  • Local BBC Radio is down ever so slightly from 6.71m to 6.67m – noticeably – BBC CWR is down from 66,000 to 45,000 (its lowest ever) and BBC Radio Nottingham is down 25% in weekly reach from 193,000 listeners to 143,000 and down in share 39%

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