GB News Hits Ratings Milestone
GB News has claimed a major ratings milestone after surpassing BBC News Channel and Sky News in average TV viewership for several key slots in July 2025. According to BARB data shared by the broadcaster, GB News averaged 80,610 viewers across the day from 6am to 2am, ahead of the BBC News Channel’s 78,650 and Sky News’s 67,000.
The channel reported leading the breakfast slot, weekday evenings, mornings, and Sunday political programming. In the breakfast slot between 6am and 9.30am, presenters including Eamonn Holmes, Stephen Dixon, Ellie Costello, and Anne Diamond drew an average of 98,910 viewers. This was well ahead of Sky News at 71,560 and BBC News Channel at 41,250, although much of the BBC’s morning audience is on BBC One’s Breakfast.
Evening programming between 6pm and 11pm on weekdays brought GB News an average audience of 102,690, with BBC News Channel at 91,790 and Sky News at 75,500. On Sundays, The Camilla Tominey Show averaged 123,900 viewers, ahead of the BBC News Channel’s 102,780 and Sky News’s 78,980, although these shows do not fully overlap with rival programmes like Sunday with Laura Kuenssberg on BBC One or Trevor Phillips on Sky.
While GB News led in average daily viewership in these slots, Press Gazette notes that the BBC News Channel still had more than twice GB News’ total weekly reach in July, with Sky News also ahead in reach. This indicates that while GB News engages viewers for longer periods, it currently attracts fewer unique viewers overall. BARB’s July figures are not yet consolidated, meaning BBC figures will likely rise once iPlayer data is included.
Beyond TV, GB News is also growing across other platforms. Its website and app attracted 10.1 million people in June, up 12% year on year, while GB News Radio reached 547,000 weekly listeners in Q2 2025, a 6% annual increase. On YouTube, Sky News led among UK news broadcasters for views, highlighting the importance of multi-platform reach in the current media landscape.
Head of programming Ben Briscoe called the results “a seismic moment” for British broadcasting and said the channel is “ending the dominance of the BBC News Channel and Sky News”. He pointed to the upcoming launch of a Washington DC-based show in September as the next step in expanding GB News’ audience. Editorial director Mick Booker added that the channel is “firmly on track” to meet its goal of becoming the UK’s biggest news channel by 2028, crediting its “bold, fearless journalism” and community focus for its growing audience.
