Epilepsy Action

Epilepsy Action, in collaboration with Be Broadcast, aimed to combat public seizure stigma and raise awareness about the challenges faced by individuals with epilepsy. The task was to secure media interviews, coverage, and encourage public engagement to amplify the campaign’s message and drive positive change.

To address this challenge, Be Broadcast implemented a strategic PR campaign based on thorough research and insights. The campaign strategy included message development, multi-stakeholder engagement, and integrated communications to maximise reach and engagement. Epilepsy Action also gathered compelling case studies to further emphasise the impact of public seizures.

Results:

1. Total Media Coverage: The campaign garnered 1,178 pieces of coverage across broadcast, print, and online platforms, ensuring extensive reach and visibility.
2. Total Reach: The campaign achieved a remarkable reach of 2,144,901,216 across 1,174 opportunities, showcasing the wide dissemination of the campaign’s message and the engagement it generated.
3. Website Traffic: The campaign led to a significant increase in website traffic, with a 25% spike on the broadcast day and a notable increase during the BBC Breakfast interview.

In collaboration with Be Broadcast, AXA Insurance partnered with Team GB Paralympian Amy Conroy to address the mental health crisis and burnout risks faced by individuals in the UK. Through a compelling case study, Be Broadcast sheds light on Amy’s inspiring journey and the efforts of AXA Insurance to raise awareness about mental health challenges.

Results:

The case study was featured on prominent TV outlets such as Sky News Ian King, and London Live. It also received coverage on agenda-setting radio stations, including BBC Radio London, Manchester, Cumbria, Tees, Leeds and many more.

1. Economic Impact: The case study revealed the staggering £28bn loss to the UK economy last year due to poor mental health at work, with 23 million working days lost. Be Broadcast highlighted the urgency of addressing mental health challenges in the workplace and the broader community.
2. Amy Conroy’s Inspiring Journey: Be Broadcast presented Amy Conroy’s personal story of resilience, overcoming cancer, and becoming a Paralympic champion. Her journey served as a source of inspiration, motivating individuals to speak up and seek help for burnout and stress.
3. Raising Awareness: Through strategic storytelling and effective communication, Be Broadcast generated awareness about the mental health crisis in the UK. The case study encouraged individuals to take proactive steps towards improving mental well-being and seeking support when needed.

Co-op challenged Be Broadcast to create a compelling strategic PR campaign to shed light on the emotional significance of funeral songs and facilitate conversations around funeral wishes. Be Broadcast rose to the challenge by executing a comprehensive PR campaign highlighting the power of music in honouring loved ones during funeral ceremonies.

Results:

1. Overall Results: The campaign garnered 527 pieces of coverage in total, with an impressive reach of over 267,695,900 individuals, highlighting the significant impact of the media outreach.
2. BBC Radio Network:
   – BBC Radio 5 Live featured the campaign, providing a platform to reach 5.5 million listeners.
   – The Zoe Ball Show on BBC Radio 2 also covered the story, further expanding the campaign’s reach.
   – BBC Radio 3, with a listenership of 1.9 million, aired content related to the campaign.
   – Other BBC regional stations, including BBC Radio Wiltshire, BBC Lancashire, and BBC Cumbria, covered the story, resulting in a total of 238 individual pieces of coverage.
3. Commercial Radio Network: The campaign dominated the Commercial Radio Network, with a total of 1,322 pieces of coverage throughout the day, providing extensive reach and visibility.